His panache for writing boasted by his experience as a marketing executive helped Amish Tripathi achieve which is a dream of many first time writers.
Amish Tripathi became a star in India and suddenly everyone were talking about Shiva Trilogy. His work came more in highlight when Karan johar bought the media rights of the book.
Amish also belongs to Chetan Bhagats likes club. He is an alumnus of IIM Calcutta. He worked in the financial sector of many noted companies like Standard Chartered, DBS Bank and IDBI Federal Life Insurance. It is after working for 14 years, he realized that writing is his real calling and now he it a full time writer.
But Amish has fully used his 14 years of experience. He adopted robust strategies to promote his book. Like giving away the free copies of first chapter of Immortals of Meluha at bookstore, launching the trailer of the series on you tube and multiplexes, pushing the book on facebook and other social networking sites. An original soundtrack has been made for a book series.
And many others strategies were adopted which gave the book enough headstart required for coming in the notice. The rest of the work was done by the excellent writing of Amish.
The Immortals of Meluha, Tripathi’s first novel, was published in February 2010. It is the first book in the Shiva Trilogy. The second book in the series, The Secret of the Nagas, was released on 12 August 2011. The third installment, titled The Oath of the Vayuputras, was released on 27 February 2013. The trilogy is a fantasy re-imagining of the Indian deity Shiva’s life and adventures.
All the three books in Shiva Trilogy- Immortals of Meluha, The Secrets of Nagas and The Oath of Vayuputras– were the bestsellers. The Shiva Trilogy has become the fastest selling book series in the history of Indian publishing, with 1.7 million copies in print and over Rs 40 crores in sales.
India’s Westland Press has paid 50 million rupees to Amish Tripathi, as an advance for the South Asian rights to his next series of three books. This is the first time any Indian author has received such a big signing amount. But it is yet to know about Amish next series. Though Mahabharata could be the one. Nothing is confirmed.