Well we have seen producers launching games inspired by the movie in order to create the pre-buzz about the movie, comic is a novel way to connect to the audience especially with the kids section.
Also there is no dearth of adults like me who still love to read comics as picture books. And when it is a action comic nothing more is better.
The comic is expected to release on 23rd. Waiting for it to grab.
Here is the summary
This story is based on a mission that Shivaay undertakes on the request of “India Meteorological Department” (IMD), the primary agency of Government of India responsible for meteorological observations. IMD, which has its centres across Asiatic and Antarctic continent, plans to establish its observation centre at the North Pole. IMD’s officers Vishal and Vikrant thus accompanied by trained mountaineer Shivaay reach the prospective location – an extinct volcano. However to their horror, they encounter a woolly mammoth, a species that used to inhabit the Earth about millions of years ago. The comic takes us on a thrilling ride as Shivaay along with his comrades unravel the hidden mystery behind this episode.