the toi story by sangita

How about reading the story of one who brings to us the latest hot and happening in the Page 3 world. Well I’m indicating towards the newspaper The Times of India which is now better known as Slimes of India as its focus is always on the celebrity. TOI is a perfect time pass newspaper for all those looking who looks for spicy gossips all around the world.

But the journey of this three decade old was not one with bed of roses. ┬áThe Times Group transformed the mediascape in the 1980s and 90s. The TOI Story is about the Times of India Group, its journey during the early 1980s and 90s. During this decade, it reinvented itself from a staid, conservative, low – profit group running multiple publications and journals, to a market – focused, lean, innovative and profitable group, driven by only a handful of brands. While the driving initiatives sparked numerous controversies within and outside the group, eventually the Times Group helped redefine the media space in the country, expand readership, transform content and advertising.

 

 

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Ritu Mantri

Ritu is an avid book reader. She also reviews books and have reviewed around 200+ books till date. Her target is to finish 1000 books.